THE SS18 UGG COLLECTIVE – THIS IS UGG
In SS18, we continue to celebrate our birthplace through a group of Californians gathered in iconic locations.
This season the Cheap UGG Collective includes musicians, photographers, surfers, students, athletes, influencers, and artists. Like UGG, they are provocative, progressive, free spirited, sensual, optimistic, and warm. In telling their stories, we tell ours.
Meet the Collective:
Cheyenne is a student and traveler who is constantly inspired by the power of nature and passionate about combating global warming.
Gabriella is a student and artist who creates art in many mediums as a form of honest self-expression.
Ari is a fashion blogger, creative director, and acclaimed vlogger renowned for her style web series, which inspires an unconventional approach to fashion and beauty.
Valerie is an artist, actress, and philanthropist who has worked alongside some of Hollywood’s most memorable film stars and strives to help single parents of terminally ill children through her foundation.
Daniel is a skateboarder, surfer, and snowboarder who thrives off of the freedom and exhilaration of life.
Haden is a skateboarder with a style influenced by the sport’s founders and his Z-boy father.
Lola is a modern and free spirit who spends most of her time on the road, while her counterpart Zackery is a self-taught photographer who lives with the mountain tribes in Myanmar when he is not shooting fashion in NYC and celebrities in LA.
Fletcher and Wyatt make up punk band The Garden. Fletcher is the drummer while Wyatt is the bass and vocals. They describe their performative style as brooding and intense.
An English and Film and Media Studies major at UCSB, Frankie spends his time writing, reading modernist literature, and overthinking.
Kent is a famous LA-based artist who is known for his realistic multistoried mural portraits.